Mozilla has unveiled the prototype version of a $25 (£15) smartphone aimed at emerging markets. The internet giant, which has been looking to expand to new markets in 2014, announced the news at the Mobile World Congress in Barcelona on February 23.
The company, best known for developing popular internet browser Firefox, revealed that it has partnered with Spreadtrum, the Chinese low-cost chip manufacturer, to develop the new Firefox OS phone. The handset will be made available to developers worldwide as the Firefox OS Flame.
In releasing the low-cost smartphone, Mozilla hopes to offer a cheaper alternative to those consumers, who are unable to afford more expensive models, such as Apple's latest offering – the iPhone 5s, prices for which start at £549.
According to the company's chief operating officer Jay Sullivan, Firefox OS Flame will "bring people online" and "redefine" the phone markets, keeping in line with the company's core values to keep the web “open and accessible to all”.
The smartphone has been designed to offer "big name apps" from around the world, such as Facebook and Twitter. In addition, it will offer local content that can be tailored to individual users.
This includes 'Adaptive App Search', a search engine which allows users to find apps based on their interests by searching for specific words or subjects.
Mozilla is aiming to get into markets in Asia and Africa, as well as expanding in Latin America and Europe, with planned launches in Argentina, Costa Rica, Croatia, the Czech Republic, Macedonia and other countries.